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SUSTAINABILITY SCORE CARD
"Interestingly, most of indigenous small units - handloom, Khadi, wool, silk and producers of handcrafted fabrics, are sustainable at some level or the other. Be it the proximity to raw material, traditional processes and materials they use, or maintenance of traditional skill and knowledge... |
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Reinventing Khadi
The Mahatma’s fabric was languishing. Thanks to Moralfibre, it’s finding takers across the world... |
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Reporters' Diary
For the story on Village Ways, photographer Kuldeep and I made a two-hour trek from Gonap village to Kathdhara (Uttarakhand), with two guides. Climbing uphill, what we thought... |
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Green
Mission Statement from Moral Fibre
To contribute towards a environmentally and socio-economically sustainable
world |
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"Give
back to society" - Fair Trade official urges textile & clothing firms
I would request everybody in the Indian textile industry to practice ethical
trade |
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Moral fibre unveils yogawear for fitness freaks
Changing lifestyles are leading to a change in consumer tastes with regards to the clothing |
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Khadi as a
'style' statement
Moral Fibre through its summer range of clothing hopes to soon change the
perception of khadi from being staid and rigid concept to fabric that exudes
youthful exuberance!
(Ahmedabad Times of India, 18th April 2007) |
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Let's be Trendy
Khadi - the indian hand made cloth with the message of environmentally
friendlyness
(City Bhaskar, 26th January 2008) |
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Moral Fibre the new avatar
of khadi
(Madhurima, 17th April 2007) |
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Khadi being reintroduced as Moral Fibre
Once the symbol of india's fight for freedom is in fashion again.
(Madhurima, 17th April 2007) |
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Story of Moral Fibre
(Madhurima, 17th April 2007) |
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Local firm take up khadi cause, nominated for
ethical business award
Shailini Sheth Amin shows contemporary khadi wear that are exported by her
business group in Ahmedabad.
(Indian Express, 10th November 2008) |
