Khadi as a 'style' statement

Moral Fibre through its summer range of clothing hopes to soon change the perception of khadi from being staid and rigid concept to fabric that exudes youthful exuberance!

(Ahmedabad Times of India, 18th April 2007)

Let's be Trendy

Khadi - the indian hand made cloth with the message of environmentally friendlyness

(City Bhaskar, 26th January 2008)

Moral Fibre the new avatar of khadi

(Madhurima, 17th April 2007)

Khadi being reintroduced as Moral Fibre

Once the symbol of india's fight for freedom is in fashion again.

(Madhurima, 17th April 2007)

Story of Moral Fibre

(Madhurima, 17th April 2007)

Local firm take up khadi cause, nominated for ethical business award

Shailini Sheth Amin shows contemporary khadi wear that are exported by her business group in Ahmedabad.

(Indian Express, 10th November 2008)